Tuesday, July 22, 2014

Photo shoot: The Beauty Games



The Beauty Games campaign for Swedish retailer NK: inspiring and exacting



The shoot: The beauty campaign from Swedish retailer NK



The inspiration: The Olympic games featuring fencing, archery, swimming and boxing



The models: Ellinore Erichsen, Asa Engstrom and Tenzin



The photographer: Andreas Sjodin



The makeup artist: Ignacio Alonso



The final word: We actually really like these images but then we land on that one with the mouth guard and the red, white, green eye shadow and it creeps the crap out of us. Was that really necessary?



That zombie-esque image aside, the campaign has a clean, simple and downright sporty feel. If I didn't know these gals are models I'd say they're a fine set of skinny Olympians.

















Images from Fashion Gone Rogue courtesy of NK.





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