Wednesday, January 22, 2014

Partisan Launches American-Made Online Boutique



Photo Courtesy of Partisan Style.



The Thanksgiving holiday inevitably boils down to a weekend spent overindulging in two traditionally American activities: excessive eating and shopping. While I may be of no help in the food department (although I will be baking this delicious dessert tonight), I can offer you some advice when it comes to shopping. “This Thanksgiving, Partisan opens its virtual doors to fashion conscious shoppers looking to buy authentic American-made style and keep their dollars at home,” – Tristan Gallagher, President and CEO of the new online retailer. Why not indulge in a little R&R this weekend by shopping from the comfort of your own living room and supporting American jobs in the process.



Here is a little excerpt from Partisan’s Thanksgiving Day launch:


    For decades the world has looked to the U.S. for style icons: the cowboy, the hippie, the flapper, the rocker, the boho, the surfer – but this timeless, American-defined style has been increasingly manufactured abroad – and then re-imported back to us to the detriment of our economy. At Partisan we believe American style must be crafted in America. All in one online retailer, we have assembled the most vibrant brands, old and new. These are high quality clothing brands made by local artisans. We want to support the American worker in such a way that we can connect with consumers who are already fashion forward, but who feel forced to buy the hottest styles from brands manufacturing abroad. By supporting the domestic economy, Partisan is an incubator for the next generation of iconic American fashion.
    Partisan's business philosophy is fueled by impeccable American craftsmanship, individuality, and a sense of classic, sexy, cool.Partisan has partnered with both legendary companies like Schott NYC and emerging brands like Rising Sun, a convergence that is seamless. Focused on providing high quality essentials that are entirely manufactured in the United States,Paritsan will feature select designs for both women and men from brands such as Schott NYC, LnA, Monrow, Michael Stars, Bailey44, Carrie Parry and ThreeDots; 'Studio to street' items by Tee's for Tina; as well as denim by Habitual, James Jeans, Rising Sun, THMV, and Rich & Skinny. Many items from these designers will be available online only at Partisan. The Partisan men's store will have exclusive jeans from Rising Sun as well as pants and shirts from Taylor Stitch, Madison Park Collective and Sol Angeles. The spring collection will expand to include Hunter & Moss, Citizen Green and Habitual's new line of jeans for men. Accessories for initial delivery include Blue Claw Co. and American Optical.

As an avid fan of Partisan’s blog (read the interview I did with them here), I cannot wait to check out the online retailer’s launch tomorrow. Take a moment to support American-made fashion this holiday weekend by giving thanks for domestically-made clothing. Sign up at Partisan today and get 10 percent off your first order.





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