If you've ever been on the receiving end of a thoughtful present, you know that gift giving is an art form. And the proliferation of gift cards may just be the opposite of that. The minds behind new site Wantful are turning that notion on its head with a gift giving service that's totally original. The premise is simple: log on, give an explanation of your giftee (occasion, gender, age et al), describe their taste via image selection, provide your price range (anywhere from $30-500) and then choose from a range of carefully-curated gifts, from jewelry to gourmet foods. Your favorite 16 items will be designed into a personalized gift book, where you can write a note, design the cover and have it mailed to your lucky person. The receiver then uses a code to select one gift from the choices and it automatically ships to their home. They'll never know the price (like on those tacky cards mentioned above) and you'll forever be known as a gift giver of the artful variety.
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